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As your franchise organization grows, challenges may begin to surface e.g. maintaining effective communication and maintaining continuous access to accurate information. If these challenges are not addressed head-on then commercial, brand and workforce risks begin to creep in, making it an unproductive operation. Below are a few ways how a GreenOrbit Intranet will improve efficiency levels within your franchise organization.
Circumstances often arise where it makes sense for all employees to receive information from the franchisor e.g. the company is launching a new product or promotion and needs to provide updated training materials. GreenOrbit provides the tools to communicate key company updates to franchisees through one central system and establish the intranet as the “source of truth”. Keep everyone up to date and on the same page, without communications getting lost in, and contributing to overflowing email inboxes.
Direct communication from the top to the bottom, avoids bottlenecks that are created when communications are distributed through a chain of command. The added benefit is that communications broadcast to everyone create a more open corporate culture across and within franchises.
Franchisors expect customers to be able to walk into any outlet and have the same brand experience. Having different pricing, marketing materials, logos/pictures, brand slogans or promotions is inefficient, embarrassing and potentially damaging. GreenOrbit has functionality to give quick and easy access to the most up to date operating manuals/procedures and brand/marketing guidelines
Feedback loops are essential in helping everyone in the franchise understand what needs to improve, what excites your customers and what lets them down. It’s demoralizing for franchisees if they feel they are not being listened to. As a franchisor you’ll also be missing out on crucial information and opportunities that can transform your business.
GreenOrbit has tools that will help you run regular franchisee surveys and gain actionable insights for improving operations. You could run a quick poll for a real-time response to a challenging issue. GreenOrbit quick polls are a great way to engage your workforce and encourage interactive feedback.
Gathering responses via surveys and polls is all well and good, but it needs to be acted upon and communicated before the results disappear into a black hole. Use GreenOrbit’s news functionality to publish the results and the actions that arise from the feedback.
Given the shared brand and customer expectations, working together for the common good will certainly make your franchise more effective. Develop a culture of collaboration and knowledge sharing, empowering franchisees to draw on each other’s experiences, opinions and ideas. Use GreenOrbit to share information throughout the franchise community. Long-term franchisees will have accumulated a wealth of knowledge from years of hard work and perseverance, and should be encouraged to share tips, lessons and best practices.
When employees feel valued and assured that their work is fully appreciated, they are likely to be more productive and produce work to higher standards. You can use GreenOrbit’s enterprise social network on your intranet to give the employee a ‘shout out’ in the appropriate forum. One of the most powerful factors of employee happiness is simply being thanked.
GreenOrbit will satisfy the needs of head office, support managers, regional managers, franchisees and employees. Want to know more about how GreenOrbit can support your franchise organization? Contact a consultant for a personalized demo.
