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Consistency and compliance are key elements of a successful franchise business. Effective management of information plays a critical role in creating operational efficiencies that ensure best practice and speed to market. Below are a few ways a GreenOrbit Intranet can help with your franchise operations and processes
Improve the sales process and cut down the number of support calls from frontline workers by providing employees with easy access to the latest operating policies, procedures, and manuals. Senior management can feel comfortable knowing that staff are accessing the single version of the truth. Use features like our ‘must read’ functionality to confirm receipt of readership on essential information. Staff can be notified that they have vital documents to read, and managers can track electronic confirmations to make sure employees comply.
It’s near impossible for franchise businesses to remain on brand if they can’t work out what it needs to be. Managers should have a clear set of guidelines covering everything which relates to the brand and its protection; from the brand values to the use of logos, colors, fonts, and all visual elements, to style guides and the tone of voice to be used by franchisees in communications. Marketing teams can make life simple for their outlets and ensure that they remain on-brand by providing a library of brand information that is easily available.
Key metrics such as sales performance and profits can be published on the intranet, ensuring transparency and a commercially aware workforce. Knowing your competitors and target markets are vital for staying ahead of the game - centralise all research documents and consumer profiles on your intranet. Consider a channel for workers to give feedback on the success of different campaigns or promotions
Franchise industry executives say one of their biggest challenges has been the hiring and retaining of qualified workers. To make your fresh staff onboarding experience as good as possible make your intranet the first port-of-call for your new employees. A well-structured intranet can bring your new staff up-to-speed quickly with all they need to know to get going in their unfamiliar environment. It’s a well-known fact that better employee onboarding improves retention. New hires can search the profile directory and virtually meet their teammates and peers.
Set up a knowledge base to provide 24/7 support and mentoring for your employees. A knowledge base is a collection of information that typically includes answers to frequently asked questions, how-to guides, and troubleshooting instructions. Its purpose is to make it easy for people to find solutions to their problems without having to ask for help.
GreenOrbit will satisfy the needs of the head office, support managers, regional managers, franchisees, and employees. Want to know more about how GreenOrbit can support your franchise organization? Contact a consultant for a personalized demo.
