Mobile usage is no longer about phone calls and text – it is so much more. Online shopping, banking, social media and news consumption all happen via mobile. Mobile apps have delivered extraordinary technology and flexibility regarding communication and business transactions.
Mobile work is a natural consequence of this prolific mobile usage and the expectations that mobile apps have created.
The statistics regarding mobile uptake and usage prove that people love their phones and smart devices. They use their devices all the time, including first thing in the morning:
“78% of mobile device owners in developed countries & 93% in emerging countries – Check their phone within hour of waking”Deloitte
Mobile device usage at work is the norm:
“47% of mobile device owners in developed countries and 76% in emerging countries – Use their mobile during business meetings. ”Deloitte
The proliferation of smart device usage is something that business can no longer ignore, and a mobile workforce is here to stay. Actually it is set to grow and grow, according to a recent iDC forecast:
“Mobile workers will account for nearly three quarters of the total US workforce by 2020.”
Who is the mobile workforce?
Let’s take a look more closely at the characteristics of the mobile workforce:
They own a mobile device
They use communication apps such as LinkedIn & Facebook daily
They expect social communication technology for work purposes
They expect flexibility and autonomy
The majority are millennials (those born from early 80’s up to 2000)
Whilst I am part of this emerging mobile workforce, I am not representative of the majority (I was born before the 80’s ;-). Millennial workers are set to make up “75% of the total workforce by 2025,”Pew Research Center. It is the needs of this tech savvy generation that should to be addressed.
Companies need to appeal to the upcoming workforce and engage them with technology solutions they desire. When surveyed “77% of millennials state that flexible mobile work would make the workplace more productive for people their age.” Bentley University Survey.
Organizations should tap into the expectations of the millennial mobile workforce and towards creating a digital workplace that meets their needs.
Social Communication via the mobile Intranet
People love communication apps such as Facebook and LinkedIn. They love them so much that they are bringing these technologies into the workplace and using them as a means for communicating with their colleagues.
Unbeknownst to you, your staff are bypassing other communication methods like email in the workplace for mobile apps. Stop this from happening! Give your workers access to a mobile intranet with social capability. Ensure your mobile workforce are productive and effective by enabling them to communicate and collaborate via social technology they are familiar with using.
A mobile intranet is now a fundamental component to the success of any modern day organization.
Give your workforce access to documents, processes, forms and tasks etc via a mobile intranet and, align your communication and collaboration objectives via your intranet.
Connect with your current and future workforce via their mobile whilst they are at work. Tap into their prolific mobile usage and communicate with them by providing meaningful information you want them to know via the mobile intranet.
GreenOrbit takes mobile a step further by providing a native app (for iOS and Android) - a streamlined experience that keeps your workforce connected to News and Activity Feeds even when they are out and about.